Snap Shot - Name your own product !

Brand Elementary - Naming your product

Clearly, this is an important step in brand building. At this stage your product could have passed the prototype stage and entered the test stage - you want to introduce it to your test market or you've cleared the stage by calling it " it " and now you want to launch it to a broader audience - you need to give it a name.
Snap out of the paralysis of "Name-a-lysis" and just get down to it, here are some easy steps

1. Study your product class - e.g. if your product is an energy drink - study all products that can be called an energy drink - what kind of names have worked? how are they similar or different?
2. Get to know the kind of  people you expect will buy your products - youngsters wouldn't want " Energium 20" - masculine men wouldn't want to hang out with "pinkfest" -
3. Study names of products almost like your product - what are they called? What has worked?
4. Ask yourself - what is different about my product, how would I like it to be perceived?
5. Discuss and " co - think (tm) "
6. Test the name for trade markability, uniqueness, consumer affinity, memorability, recall-ability and fitment to desired perception

All clear? That's your product name, now its a brand. Check the graphic for some suggested routes....

Snapshot - Build Product Brand

Build your product's brand in simple steps