Branding Inspiration #1 - The Real Zeal

What's the fuss about brand building? Do we need these external elements like logos and stuff?

The answer is yes may be we do.

I sat through an inspiring talk by this a gentleman called

http://www.pluggd.in/anand-babu-periasamy-gluster-cofounder-297/

And I'm not a techie , I am not into hacking, I had no clue how he sold his company to Red Hat and probably made a lotta money - well he's definitely successful. 

I looked through his presentation and sat through his talk thinking did he sit down and create a brand? Did he spend sleepless nights fussing over logos?

Maybe he did - but think about this - your customer doesn't see all this when he sees you and your brand is a reflection of you. 

You are your brand's real zeal. You are the real zeal. 

When I sat through his story, he could be selling lemonade to me and calling it "yuckywater" and I would want to buy it. 

Why?

Passion - he made techie stuff sound interesting to me, he had my attention, he connected. He said the product he was creating felt like creating a "religion" how cool is that?

Can you do that?

I'm sure it will work. 

Now this doesn't mean you give insipiring talks to your customers, it just means that if you are able to get your brand to reflect your zeal, your customer's gonna see that and he's going to get hooked on to it. 

Am I beginning to sound like a consultant?

Well just do this - be passionate about your brand, try to create a religion in stead of doing mundane stuff. What all do you need - you need something - a cause, an idol, a God - who is so greater than the commoners that he/ she / it needs to be worshipped, you're so in love with that God that you feel like sharing it with everyone and you feel everyone needs a piece of it to experience heaven. 

Hope you're getting all this.