The creative agency route - the key requirement here is - commitment & willingness to participate in a relationship
The DIY route - they key requirement here is - self confidence, clarity & positivity
- Set a budget - so you look for an agency you can afford
- Prepare a detailed brief : http://www.logocritiques.com/resources/the_creative_brief_questions_to_ask_before_designing_a_logo/
- Hire an agency
- Work with them - don't expect them to create magic if you aren't playing the part of a good audience
Crowd source route - the key requirement here is - knowing what you want
Try places like http://99designs.com/ where you can get multiple freelance design professionals to pitch a logo to you based on the directions you provide them.
There is a designer at every price point and you are likely to get some awesome results without the commitment levels required in the traditional creative agency route.
Its called crowd source because you get a creative crowd to create your logo and you source it from them at a price that you're comfortable paying.
The DIY route - they key requirement here is - self confidence, clarity & positivity
- Treat yourself as a creative agency - expect an outcome from your efforts
- Fill out the brief and keep it at eye level / hands reach at all times
- Work with a software and with tools you're comfortable with - this could be pen & paper. Try a blank white paper and create your image. Import it to photoshop or paint and make the background transparent. Voila ! Just go for it - don't let negative thoughts bog you down.
- Get inspired - look through your fav brands logos
- Take the plunge!
Happy logo creation - do write to us for direction, guidance etc
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