Brand a person

You are a / an - athlete, life coach, professor, independent financial consultant - you get it.
If what you do = who you are = what your brand is then you can use the following steps

1. Google yourself - do you see books authored by you, your professional profile on your own website and on other professional networks like linkedin, blogs written by you, comments on blogs and forums where your clients express themselves, videos of seminars conducted by you, positive news / word of mouse about you? Work on this. Its essential to talk about yourself.
2. Be yourself - you need a unique identity, you must offer some unique value which your clients cannot get from any other professional. Introspect, create, celebrate and articulate your uniqueness
3. Get noticed - by clients, peers and the market in which you operate
4. Influence - keep widening your circle of influence by participating and putting yourself out there - this could mean attending industry events, actually meeting people with your ideas and your thoughts 
5. Be nice  -  its nice to be important but its more important to be nice / handsome is as handsome does