How do you communicate that your product / service is different from all other similar products / services in the category or market in which you operate?
You name it, sign it, symbolize it, in other words you create unique outwards marks of identity.
Lets take an example
You are selling sports wear T shirts.
What is your brand? your answer should be something like - my brand promises style to professional sportsmen and sport to non professionals.
You might ask me to buy it off the shelf in a clothing store where there are multiple brands, how do I identify your brand?
Here you explain your brands elements - logo, name, color, symbol, sign, tagline etc
These elements are to be created by either you or you can hire a professional creative agency to create these elements for your brand.
You must be involved in this exercise because this is would need to represent what your brand and your business stands for. It would visually or audibly communicate your unique identity to your target customer and the market at large.
You name it, sign it, symbolize it, in other words you create unique outwards marks of identity.
Lets take an example
You are selling sports wear T shirts.
What is your brand? your answer should be something like - my brand promises style to professional sportsmen and sport to non professionals.
You might ask me to buy it off the shelf in a clothing store where there are multiple brands, how do I identify your brand?
Here you explain your brands elements - logo, name, color, symbol, sign, tagline etc
These elements are to be created by either you or you can hire a professional creative agency to create these elements for your brand.
You must be involved in this exercise because this is would need to represent what your brand and your business stands for. It would visually or audibly communicate your unique identity to your target customer and the market at large.
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