What is a logo? ( apart from being an owned brand element)
A logo is a condensed, "sharper - stronger - smarter" version of your brand promise. It visually communicates what your brand is all about.
It tells your target customer - what you see is what you get.
You can't create a memorable brand if you can't make your customers "see" what you mean. On a separate note if you're wondering about the visually impaired - the kind of logo that usually connects your brand with your audience is typically the kind of logo that is most "talked" about / most shared by the viewer.
It forms a permanent connection, a hyper link to your brand in your target customer's mind.
A logo is a condensed, "sharper - stronger - smarter" version of your brand promise. It visually communicates what your brand is all about.
It tells your target customer - what you see is what you get.
You can't create a memorable brand if you can't make your customers "see" what you mean. On a separate note if you're wondering about the visually impaired - the kind of logo that usually connects your brand with your audience is typically the kind of logo that is most "talked" about / most shared by the viewer.
It forms a permanent connection, a hyper link to your brand in your target customer's mind.
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