A brand is a promise to your customer.
When the customer buys your product / service over your competitors' , your brand promises a unique value which makes your offering compelling to your brand's target audience.
You use a brand to communicate this unique value proposition. You can use your brand to allow the consumer to relate unique associations to your product / service.
Consider your brand as a hyperlink to a consumer's field of experience with your product/ service.
When the customer buys your product / service over your competitors' , your brand promises a unique value which makes your offering compelling to your brand's target audience.
You use a brand to communicate this unique value proposition. You can use your brand to allow the consumer to relate unique associations to your product / service.
Consider your brand as a hyperlink to a consumer's field of experience with your product/ service.
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